BRANDING PROPOSAL
MEDIUM: ILLUSTRATOR + INDESIGN
WINTER 25/26
VISUAL IDENTITY SYSTEMS
PROCESS:
Students we’re given a brief for a fictional brand created by the professor, and for the first two weeks we outlined the basic branding for critique before moving on towards a more final product.
CHALLENGES:
The challenge for my brief, which was for a Greek restaurant, came with creating a welcoming and health forward logo that represented the ideals written in the brief. While the name itself meant “rabbit”, I wanted the image of the rabbit to reflect the modern homestyle aesthetic of the restaurant.
FINAL PRODUCT:
This presentation was only a base for what the next step of the project would be. The barebones logo and brief would serve as the starting point for a more finalized logo.