LOGO REDESIGN
MEDIUM: ILLUSTRATOR + INDESIGN
WINTER 25/26
VISUAL IDENTITY SYSTEMS
PROCESS:
This project required the class to choose a logo they felt needed to be redesigned. Over the course of two weeks, the class created proposals and redesigns of logos before presenting a small pitch deck with the newly designed logo.
CHALLENGES:
For this project, I had chosen the Burberry logo. This logo radiates class and elegance, so taking the current logo which is only a wordmark, and creating a new icon for the branding became a challenge. I had also run into problems taking the oldest form of the logo, and revamping it for a more modern style.
FINAL PRODUCT:
The final logo was created with the current physical marketing in mind. Creating a variation of logos allows for versitility across the brands different services, and offers flexibility for the logo’s possibilities.